I lead creative production, and the people who make it happen. At Bonaparte I run production, creative and strategy across the Berlin, New York and Zurich offices, managing budgets and full project P&L. For 15+ years I’ve worked every role from PA to Global Executive Producer, on both sides of the business: inside the agency (AKQA) and inside the production company, across New York, Berlin, London and Cape Town.

Budgets from 50k to 2M+ · Crews of up to 100+ · 20+ productions a year · Berlin, New York, Zurich

The films are the output. What I build is what makes them repeatable: the production process and infrastructure that let us take on large scale global work, the US office, an in house creative department, and new service lines across AI, mixed media and post production. I win the work, I deliver it profitably, and I am the first point of contact for the agencies and brands who bring it to us. I hire across markets and develop directors.

Recent work includes The New York Times’ global campaign on Times Square and Broadway, the official Hyundai x FIFA Women’s World Cup film, an AI driven IBM watsonx campaign for the U.S. Open, and MoMA’s first ever creative campaign with Wieden+Kennedy New York. My projects have been recognised at Cannes Lions, D&AD, Clio Sports and AICP. I’ve served on the AICP (2025) and Cannes Lions Young Directors (2024) juries and spoken at Ciclope.

I came to this from the other side of the lens: ten years as a trained actress, writing and directing my own films before I ever produced one. It is why I read work the way a director and a writer read it, and why I lead talent from the inside.

I am at my best running a studio or a production operation: setting how the work gets made, building the team that makes it, and keeping ambition and commercial reality in the same room. As AI reshapes how work gets made, I’m focused on merging innovation with storytelling without losing craft.

Fluent in German and English.