With over 15 years in film, commercial production, and brand storytelling I’ve led major global campaigns across New York, Berlin, London, and Cape Town, collaborating with some of the world’s leading brands, agencies, and directors. My background spans agency, production, and brand-facing roles, giving me a holistic understanding of the industry—from high-level strategy to on-the-ground execution.

For the past three years, I’ve been an Executive Producer at Bonaparte Films, where I helped launch the company’s first major work and expand its international presence. I also created and implemented a production process and infrastructure that enabled Bonaparte to take on large-scale global projects while maintaining creative agility. As the first point of contact for agencies and brands, I help translate creative vision and marketing goals into smart, scalable production strategies—not just by structuring the production itself, but by assembling the right teams, working closely with directors, and ensuring they’re paired with the right brands and agencies. Supporting directors throughout production and helping them grow in their careers is an essential part of my approach, ensuring that each project benefits from both the strongest creative talent and a production setup that allows them to do their best work.

Recent highlights include The New York Times’ global campaign seen on Times Square and Broadway, the official Hyundai x FIFA Women’s World Cup film, an AI-driven campaign for IBM Watson X for the U.S. Open, and MoMA’s first-ever creative campaign with Wieden & Kennedy New York. 

My work has been recognized at Cannes Lions, D&AD, Clio Sports, and AICP, with projects earning accolades for film craft, writing, and direction.

Before joining Bonaparte, I worked at AKQA, helping to establish their production departments, an experience that strengthened my ability to build production structures and lead teams effectively.

Beyond production, I’ve contributed to industry conversations and mentorship, serving as a jury member for the AICP Award in New York (2025), the Young Directors Award at Cannes Lions (2024) ,  and speaking at the Ciclope Festival (2024) alongside Mackenzie Shepard, The New York Times, and Droga5.

Building strong teams has been integral to my work—hiring the right talent, developing production infrastructures, and ensuring a culture where people can bring their best to the table. I believe leadership isn’t about micromanaging but enabling teams to thrive, creating environments where bold ideas and flawless execution go hand in hand.

With emerging technologies like AI reshaping production workflows, creative development, and audience engagement, I’m always exploring how we can merge innovation with storytelling to push the industry forward.

While we’re not performing life-saving work, commercials reflect the world around us—they shape conversations, challenge perceptions, and capture where we are as a society. Being part of that process, collaborating with exceptional teams, and crafting work that resonates is what continues to drive me.